Hi, I'm Alex. 18 years designing commercially driven products with measurable business impact, now working in AI and agentic workflows.
Agentic Rules
Designed the autonomous detection system that cut 340 FP alerts/week to 7 — approved by analysts in under 60 seconds.
Elastic · 2026
Machine Learning
Took ownership of a declining feature with no PO and no defined problem — redesigned the getting-started flow around value-first, progressive-disclosure onboarding.
Elastic · 2026
HouseToken
Founding designer for a blockchain real estate platform — abstracted crypto and financial complexity into a mobile-first investment experience that drove 90% of first investments through return visibility.
HouseToken · 2019
Elastic Detections
Unified fragmented rule management into a single AI-assisted surface, cutting time to first rule activation by 32%.
Elastic · 2024
Eggplant AI Test
Rebuilt the AI test modeller from a legacy framework — embedding real app screenshots into the workflow cut model creation time by 28%.
Keysight · 2022
Black & Decker
Led UX research and redesign for Black & Decker's robotic mower app — restructured to action-first, reducing task completion time for the two highest-frequency user actions.
Stanley Black & Decker · 2018