I am a Senior Product Designer specialising in complex, AI-driven products. I blend deep technical understanding with strong product thinking to design solutions that are user-centric, business-aligned, and capable of delivering measurable impact.
With 18+ years of experience across start-ups and global organisations, I bring a refined mix of UX strategy, research excellence, and hands-on execution. I thrive at the intersection of AI, data, and usability — transforming ambiguous problems into clear, scalable workflows that empower users and move the business forward.
I am particularly energised by complex systems such as security platforms, AI-driven tools, fintech products, and enterprise SaaS. I enjoy simplifying the technically dense, clarifying ambiguity, and building experiences that help users make better decisions faster.
Experience
At Elastic, I design intuitive, data-driven and AI-powered workflows that help security teams make sense of complex information and act with confidence.
My focus is on simplifying advanced, data-heavy systems into clear, usable experiences that scale across diverse user needs. I work closely with product, engineering, and research to define the right problems and explore innovative solutions that balance user value with technical depth.
Lead designer for an industry-leading AI SaaS platform, delivering human-centred applications through agile product development.
Founding designer for a fintech platform leveraging blockchain and security tokens for real estate investment. I shaped product strategy, brand identity, and user experience from the ground up, balancing visionary concepts with practical, iterative delivery.
European Senior Designer for a Fortune 500 organisation, leading digital design initiatives across multiple markets and brands. I managed large-scale digital projects, safeguarded brand consistency, and presented strategic concepts to senior stakeholders.