I am a Senior Product Designer specialising in complex, AI-driven products. I blend deep technical understanding with strong product thinking to design solutions that are user-centric, business-aligned, and capable of delivering measurable impact.
With 18+ years of experience across start-ups and global organisations, I bring a refined mix of UX strategy, research excellence, and hands-on execution. I thrive at the intersection of AI, data, and usability, transforming ambiguous problems into clear, scalable workflows that empower users and move the business forward.
My background across diverse platforms and architectures allows me to ramp up quickly, lead cross-functional teams with confidence, and design with both precision and long-term vision. I am comfortable operating at every level, from shaping early product strategy to refining the smallest interaction detail.
I am particularly energised by complex systems such as security platforms, AI-driven tools, fintech products, and enterprise SaaS. I enjoy simplifying the technically dense, clarifying ambiguity, and building experiences that help users make better decisions faster.
Experience
At Elastic, I design intuitive, data-driven and AI-powered workflows that help security teams make sense of complex information and act with confidence.
My focus is on simplifying advanced, data-heavy systems into clear, usable experiences that scale across diverse user needs. I work closely with product, engineering, and research to define the right problems, uncover root causes, and explore innovative solutions that balance user value with technical depth.
I translate complexity into clarity, enabling faster and smarter security decisions.
Lead designer for an industry-leading AI SaaS platform, delivering human-centred applications through agile product development.
I collaborated directly with product managers, engineers, and leadership to take products from concept to release, ensuring a user-centric approach across engineering teams.
Founding designer for a fintech platform leveraging blockchain and security tokens for real estate investment.
I shaped product strategy, brand identity, and user experience from the ground up, balancing visionary concepts with practical, iterative delivery.
My work included user research, divergent concept exploration, workflow design, and close collaboration with agile engineering squads to build toward a scalable product vision.
European Senior Designer for a Fortune 500 organisation, leading digital design initiatives across multiple markets and brands.
I managed and delivered large-scale digital projects, safeguarded brand consistency, collaborated with international partners, and presented strategic concepts to senior stakeholders.